Free PDF , by Lonely Planet

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, by Lonely Planet

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File Size: 103231 KB

Print Length: 304 pages

Publisher: Lonely Planet; 11 edition (November 1, 2018)

Publication Date: November 1, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07GZFGH8D

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Excellent tour book, a lot of useful information

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Free PDF Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Listening Length: 2 hours and 17 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: October 22, 2014

Language: English, English

ASIN: B00OSM8PYY

Amazon Best Sellers Rank:

I got and read Traction: A Startup Guide to Getting Customers before this book and felt that the Traction book covered a lot more and was/is a lot more useful than this book. This book is more of an overview of the basics, while the Traction book will give you more concrete ideas for how to actually plan and implement your marketing.If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.

Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don't regret it. This book is an eye opener, if you don't know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth thousands if not millions to you.This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏

Ryan has done it again. In what might be his best marketing stunt to date, he has conned us all into buying an article that he sold to a magazines. (Fast a Company? Wired? What’s the difference these days) He did add content to the book, he added an entire chapter on how he sold people a magazines article labeled as a book. Oh yeah and a glossary of “growth hacking” terms.Skip his one. At least the first half of “Trust me, I’m Lying” contained actual ideas that could be used. (The second half is him whining that someone used the same tactics on him), this book doesn’t even have that.This book is a rehash of the airBnB stunt, how Dropbox went viral and the fact that hotmail.com was the first growth hacking company. There, I saved you $6.

I am very surprised by the one and two star reviews of this book. Sure it is short. Yes, it could have more detail and more case studies. But, I'm surprised that anyone could read this book without developing at least one valuable new idea. Today, we live in the world of blogs, white papers, PDF/ebooks, etc.. We can get almost any tid-bit of information for free. A book does not bring new ideas, it brings us through a complete thought process--a chain of ideas starting with idea A and ending with idea Z. Growth Hacker Marketing is an easy little book that I'm confident will make my company money--not because it presents new, exciting technique, but because I spent two hours reading about Holiday's discovery of Growth Hacks, and while doing this I had many great ideas. My advice to many of the people who left poor reviews of this book is to slow down and begin thinking about reading an a new way. Dumbing Us Down: Stop the Google Love and Start Smart Marketing

Thoroughly enjoyed this book. Used it as a platform for understanding how "young people and the folks who invest in them think".The author has created not only a book about boot-strapping marketing but he does it as a former large budget veteran of traditional marketing (American Apparel). So his perspective is from someone who 'was there' and is now 'over here'.Took a lot of notes. Came up with some really innovative ways to use his teachings. I can't say more than that, can I? An excellent investment, would buy again.

The book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday, focuses on successful companies who used growth hacking to help make their businesses thrive. "A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, data targeting, blogs, and platform APIs instead of commercials, publicity, and money," (Holiday, XXV). Holiday references companies who took this nontraditional approach to marketing and uses them to explain and reinforce his idea that in order to be a successful brand, it is not always necessary to spend large amounts of money on marketing in the beginning; instead it is better to focus on how having a good product will help to market itself. Holiday created this book for a variety of people ranging from company owners, to people who want to learn more about marketing. With that being said, it is possible to argue that this book is better for people who would like to learn the basics of growth marketing or marketing in general and have little to no experience with the topic, as most marketeers nowadays would be familiar with the content.In Growth Hacker Marketing, Holiday argues that growth marketing is the way of the future, and that ultimately it will overtake the typical methods of marketing. I enjoyed how all of his examples pertain to newer companies, as it also allows most readers to have witnessed these companies growing. Throughout the book, Holiday uses examples from Airbnb, Facebook, Google, Uber and Evernote, modern companies that are well-known across different generations. For each point he makes, Holiday has a good example of a real-life situation to support it. This is evident throughout his point that having a massive and expensive marketing campaign for a startup isn’t necessary. Holiday explains that Growth marketers aim to bring attention to their brand and product but in a “cheap, effective, and unusually unique and new way,” (Holiday, 21). His example of Dropbox, and how they began as a wait-list service that required an invite to join, is a great example of how it is not necessary to spend millions of dollars to make a successful company. His many examples throughout his book prove that spending millions of dollars on traditional marketing campaigns does not ensure a better outcome than the newer method of growth hacking. If these newer million-dollar companies have managed to become so popular with little to no traditional marketing methods, why shouldn’t other companies follow in their footsteps and reduce the price they pay for traditional marketing.Overall, I believe this is a good book to read if you are interested in learning about growth marketing or if you have a product or business that you would like to market without the expense of hiring a marketing firm. This book along with a good product, would give an individual with limited marketing experience the skills and knowledge to use these same techniques to possibly build their own company. This was an interesting book to read and I feel as though it taught me a beneficial method of marketing that focuses on building a ‘self-marketing’ business that can make millions with little money put into marketing.

Best book on marketing I've ever read. As an experienced entrepreneur with 1 unicorn and 2 IPOs under my belt I wish I had access to the information in this book years ago. Any one focused on growing their business, no matter what stage the company is in, would do well to put the lessons in this book into practice.

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From School Library Journal

Grade 3–6—Half-human/half-mermaid Emily should be happy. She's living with her recently reunited parents (a human mother and merman father), she has a best friend, and she loves her new school. Still, this third book in the series finds her preoccupied with her parents' escalating bickering. After awakening King Neptune's fearsome monster in book two, Emily has vowed to stay out of trouble, but that is exactly what she finds in a magic ring from the ocean floor. When the king finds out that she has hidden it from him, he is furious and puts a curse on her: at the next full moon, she will become all human or all mermaid, whichever he chooses. So begins an adventure that takes the girl to a secret castle where she learns that she may not be as unique as she previously thought. Kessler combines the whimsy of life as a mermaid with the problems of an average middle-schooler. She keeps the story moving, with each chapter posing a new problem. Plenty of dialogue and Ledwidge's soft, dreamlike line drawings add textual and visual interest, making for a zippy story in an attractive package. Fans of mermaids and things that sparkle are the likely audience for this light fantasy.—Adrienne Furness, Webster Public Library, NY Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Review

Be careful," Shona whispered as she waved me off from the porthole. "And good luck.""You too," I said with a hopeful smile. "See you soon.""You're sure you don't want me to come with you?""I'm sure," I said. We'd agreed I had to go straight back to the castle and tell Aaron the news about tonight. There was no time to lose. Shona was going to stay behind and fend Millie off if she came looking for us. Thankfully, she'd become so absorbed in her dowsing that she wouldn't notice anything for a while. I wouldn't have long, though. The last thing I wanted was for her to worry about me, on top of everything else. Or to keep a closer eye on me and stop me from going out tonight. That was unthinkable! I'd just have to be careful - and quick.I swam off in the same direction, listened to the ring in the same way, sneaked into the tunnel, and finally came up in the pool in the castle's cellar. I pulled myself out of the water and sat on the side to get my breath back. Panting and exhausted, I wondered how many more times I'd be able to swim here. My body was getting weaker by the hour. My tail was getting more patchy, my breathing more scratchy. Just one more day. Please let me hold out for one more day.A noise creaked behind me. I leaped to my feet."Emily!" It was Aaron! He was still dressed all in black, and his hair was tied back in a sleek ponytail; his face shone pale and clear in the semidarkness of the cellar. His smile was the brightest thing on him. "I've been hanging around here since you left," he said, softly closing the door behind him. "I was hoping you'd come back.""I said I would." I smiled back, almost surprised at how pleased I was to see him.Aaron took a step nearer the pool, and that's when I noticed something. His feet - they were webbed. Of course they were. He was descended from Aurora, which meant the curse affected him too. Like me, he was stuck between the two worlds, neither fully one thing nor another. More like me at the moment than ever, as he wasn't quite a semi-mer either. The brief silence that fell between us wasn't awkward. It was the silence between two people who know they understand each other without even using words. It was almost like the way I felt with Shona.He noticed me looking and shyly held out a hand. "Come on, let me help you out of the pool," he said. This time he didn't snatch his hand away. He held it out palm up, fingers outstretched. Showing me. His hands were webbed too, his fingers joined at the knuckle by the thinnest waferlike stretches of skin. As I reached up to grab his hand, it was as though we were shaking on a deal. We were the same. Whatever happened from here onward, we would succeed or fail together.We sat on the side of the pool. Aaron stared as my tail melted away and my legs re-formed."I can't even do that properly," he said. "My legs stick together and my toes flap about a bit, but that's all." He looked at me wistfully. "Just as it's been for the rest of my family, every generation.""Aaron, we can change it," I said. "That's what I've come to tell you. Tonight's the spring equinox. And the full moon - it's at midnight!"Aaron's eyes widened. "Tonight? This is the year? How do you know? The secrecy, the magic!"I told him about Millie and the Orphalese Oracle. I didn't mention the fact that Millie didn't always get it exactly right. She had to be right this time. She had to be."I don't believe it," Aaron said again and again. "I don't believe it. Every spring equinox since I've known about it, I've hoped and wished. I've even searched for the ring myself and prayed the other one would somehow turn up.""I can't believe I ended up here," I said, looking at the ring on my finger and smiling. I could feel its warmth smile back at me. "I know I've had a few lucky breaks in my life, among all the crazy stuff! But surely that's about as much of a coincidence as you can get."Aaron shook his head. "It's not a coincidence at all," he said. "The ring brought you here.""Brought me to the castle?""The rings were meant to be together. When one is worn by a semi-mer, it wants to find the other one. While buried, the rings have no power. But when they are free, they want to be together. They're meant to be together. Its own heart brought you here."We fell silent, lost in our own thoughts, and maybe in our own hopes. "Now we just have to find the pearl ring," he said after a while."Not just find it. We have to find it and bring the two rings together under the full moon. It'll be too late after that. As soon as the full moon's passed, I won't be a semi-mer. I'll lose the ring again.""And if we fail . . ." Aaron looked away as his voice failed."I lose a parent," I said."So do I, Emily," he said, his voice hardening._______EMILY WINDSNAP AND THE CASTLE IN THE MIST by Liz Kessler. Copyright © 2007 by Liz Kessler. Published by Candlewick Press, Inc., Cambridge, MA.

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Product details

Age Range: 8 - 12 years

Grade Level: 3 - 7

Lexile Measure: 670L (What's this?)

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Series: Emily Windsnap (Book 3)

Hardcover: 208 pages

Publisher: Candlewick; First Edition edition (April 10, 2007)

Language: English

ISBN-10: 0763633305

ISBN-13: 978-0763633301

Product Dimensions:

5.6 x 0.7 x 8 inches

Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

152 customer reviews

Amazon Best Sellers Rank:

#507,076 in Books (See Top 100 in Books)

Purchased this entire series for my Granddaughter and she absolutely loved the books. She is reading them for the second time and tells me she wishes someone would make a movie, because it would be fantastic. Just purchased a second set for my other Granddaughter, can't wait for her response. Books are my favorite gift to give to my Grandchildren and luckily all seven love to read.

My 9 year old niece fell in love with these stories. I am sure I will be buying more. Hopefully, it will be the journey to have her love reading.

Got a few in the series, for my daughters 7 yo birthday. She is almost 8 and enjoys them.

My 10 year old daughter loves these books. She is such a fan that she insisted on writing a letter to the author to tell her how great the books are.

My 10 yr old daughter is not a big reader so I have searched for something that would interest her enough to help her reach her AR goal in school. I picked up the 1st Emily Windsnap book at the school book fair & she LOVED it! In fact she & all of her friends have passed these books around the whole group & her best friend just gave her an advanced copy of the 4th book for her birthday. These books are worth 6 AR books so they have helped her reach her AR goal each 6 weeks & she reads them willingly which is amazing! After she finishes this series we are going to get Kessler's other series on fairies.

Very good book, to do a school book report on, my child enjoyed reading it.

Amazing series - my 7 year old daughter loves these!! Highly recommend :)

I chose the rating ***** because it's the best book I have ever read. I have read a lot of books

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